Project Goal
The primary objectives were to significantly streamline the sign-up process, enhance user intuitiveness, reduce drop-off rates, and create a positive first impression for new users.
Process
User Data Analysis: Understanding the Current State & Identifying Pain Points; Examining analytics to identify drop-off points, time spent on each step, and common user errors during sign-up.
Developing Low-Fidelity Wireframes: Quickly iterating on different layout options and user flows for both platforms.
Visual Designs Web and Mobile Ensuring Cross-Platform Consistency and Responsiveness
Collaboration and Communication Worked closely with product, engineering and stakeholders to align the redesign with business objectives and technical constraints.
User Testing and Iteration Planned and conducted usability testing sessions with target users on both web and mobile prototypes to gather feedback on the intuitiveness and efficiency of the redesigned sign-up process.
Problem
soon
Responsibilities
My core responsibilities encompassed the entire user journey from initial interaction to successful account creation. I was accountable for:
01: Owning the User Experience Vision
02: Leading User Research and Analysis
03: Optimizing the User Flow
04: Designing an Intuitive User Interface
05: Wireframes and Prototypes
06: Cross-team Collaboration
05: Final Designs and Measuring Success
Results
01: Result in a significantly improved sign-up experience.
02: Increased Completion Rates
03: Consistency Across Platforms
04: Enhanced User Intuitiveness
05: Reducing the Number of Steps
05: Reducing sign-up completion time by 25%
06: Decreasing sign-up drop-off rate by 12%