Project Background

QVC, a leading video commerce retailer, delivers a dynamic shopping experience across multiple platforms, including its iPad app. This case study details the design of seasonal homepage covers for the QVC iPad app, focusing on how tailored visuals and themes can enhance user engagement and drive sales.

Problem

QVC's iPad app needed to reflect the changing seasons and product offerings to maintain a fresh and engaging experience. The existing generic homepage design:

Goals

01: Enhance the visual appeal of the QVC iPad app.

02: Reflect the current season and associated product categories (e.g., spring fashion, summer home decor, fall electronics, holiday gifts).

03: Effectively promote seasonal campaigns, events, and featured products.

04: Create a sense of excitement and urgency around limited-time offers and seasonal trends.

05: Provide a more personalized and relevant shopping experience for users.

06: Drive sales and increase user engagement with seasonal content.

Role and Responsibilities:

As the Product Designer, I was responsible for the end-to-end design of the seasonal iPad homepage covers. My responsibilities included:

Seasonal Trend Research: Identifying key trends, colors, and themes associated with each season (e.g., spring: pastels, floral patterns; summer: bright colors, outdoor living).

Collaboration with Merchandising and Marketing: Working closely with QVC's merchandising and marketing teams to understand seasonal product offerings, campaigns, and promotional priorities.

Concept Development: Conceptualizing different design approaches and visual styles for each season's homepage cover.

Visual Design: Creating high-fidelity designs for the iPad homepage covers, including layout, imagery, typography, and interactive elements.

Seasonal Trend Research: Identifying key trends, colors, and themes associated with each season (e.g., spring: pastels, floral patterns; summer: bright colors, outdoor living).