Project Goal
Redesign the existing website to create a more intuitive, engaging, and user-friendly online experience for all visitors. This involved a comprehensive overhaul of the site's information architecture, user interface (UI), user experience (UX), and visual design.
Problem
The challenge is too create a clear, engaging, and educational online presence that effectively communicates the Upshot AI Infrastructure in an accessible way, highlights its advantages, and builds excitement around the platform.
Responsibilities
My primary focus was to design a website that effectively communicates the value of the Upshot AI Infrastructure, build trust and excitement, and drive user adoption by providing a clear, engaging, and user-friendly online experience.
Process
01: Research and Ideation
02: Wireframes and Prototypes
03: Conceptual Visual Designs
04: Final Visual Designs
05: Collaboration with Engineering and Product; implementation